Last Updated: 3/28/2022
Whenever you access our products or services or interact with us in other ways, Sauk County Tourism (“Sauk County Tourism”) collects and uses (processes) information about you (referred to as your “personal information”). This notice describes how we collect personal information and how we use, share, and protect it. It also explains your rights regarding your personal information and how you can contact us.
Because this notice contains important information, we encourage you to read it. If anything is not clear, please contact us.
Sauk County Tourism is located in the United States. How it is responsible for collecting and processing your personal information depends on how you interact with us and where you are located in the United States.
In order to make our services available to you, or to meet a legal obligation, we need to collect and use certain personal information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Some of this information we collect directly from you either in person or via a website, application, or social media. We also collect personal information about you from other sources.
When we receive personal information about you from different sources, we may combine or link that information. Linking different sources of information enables us to provide a better customer support service when you contact us and to provide you with personalized services, content, and marketing.
We collect personal information when you:
We collect personal information from you, which might include:
We also collect personal information from other sources, which might include:
We use your personal information for legitimate business purposes as described further below.
We may use your personal information to provide you with the functionality of our services. We may also use personal information to send you administrative information, such as changes in our terms, conditions, and policies. We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
If you contact us, or we contact you, we will use your personal information such as your purchase information and contact history for the purpose of providing you with assistance, handling inquiries, and complaints. We will engage in these activities to manage our contractual relationship with you, for our legitimate business reasons and/or to comply with a legal obligation.
Where you have asked to receive marketing communications from us, we may send you information about our products, newsletters, promotions, offers, or other information that we think might be of interest to you. We use personal information to send you marketing communications. We will engage in these communications either because we have a legitimate interest or with your consent.
We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing communications from us, we may still send you important administrative messages, from which you cannot opt out.
We use the personal information we hold about you to accomplish our business purposes, including:
We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.
We share your personal information with your consent or as necessary to complete any transaction or provide any service you have requested. We do not share personal information with unaffiliated third parties at this time. The following are categories of recipients with whom we might share your data.
We may use third-party service providers to process personal information on our behalf. These may include the provision of customer support, web hosting providers, customer data management and list enhancement companies, companies that fill product orders or coordinate mailings, delivery companies, payment processors, data analysis firms, and email service providers. We seek to use service providers who are able to provide appropriate data privacy and security standards.
We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisers.
We may also disclose personal information to comply with legal obligations (such as paying taxes); to respond to requests from government or other public authorities; to protect the rights, privacy, safety, or property of Sauk County Tourism, you, or others; and to permit us to pursue available remedies or limit the damages that we may sustain. These legal obligations and government requests can include laws and authorities outside your country of residence.
We and our service providers also may collect other information that does not reveal your specific identity or does not directly relate to an identifiable individual (referred to as “other information”). This may include:
Other information may be collected in a variety of ways, including:
Through your browser or device
We may use and disclose other information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine other information with personal information. In those instances we will treat the combined information as personal information while it is combined.
You may request to access, correct, or remove your personal information. You also may request to receive an electronic copy of your personal information to transmit it to another company (to the extent this right to data portability is provided by applicable law). In each case, we may require you to prove your identity and/or provide further information in order to identify your information. We will respond to your requests consistent with applicable law.
You may ask to see what information we hold about you and to receive an explanation about how we process your data by using the “contact us” form on our Contact page.
If we hold personal information about you that is incorrect, you have the right to tell us that it is incorrect and ask us to amend it. We will do this consistent with applicable law. If you would like to correct your personal information, please contact us.
You may ask us to remove or delete your personal information from our database. If you wish to have your personal information removed from our database, please contact us.
You may ask us to port your personal information from our database, please contact us.
We take the security of your information very seriously. This section outlines our technology practices to keep your information protected.
We use various security measures and tools, such as firewalls, to help protect against the loss, misuse, and alteration of the personal information under our control. Unfortunately, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. Please do not send us sensitive personal information.
We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods for payment card information and age-verification information include:
We ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the services or otherwise to us.
Sauk County Tourism
West Square Building
Baraboo, WI 53913
Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.
If you are located in the EEA, you also may lodge a complaint with a data protection authority for your country or region, or of an alleged infringement of applicable data protection law.
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